In some cases, the biggest jump in value a business can get from its in-store music program has nothing to do with the music. It has everything to do with communication - specifically, inserting periodic messages that add value to the shopper's in-store experience. It can be used to promote products, services, and goodwill.
It's not for every business, but for businesses that can use it, the $6 monthly add-on for UMix in-store messaging can pay very nice dividends.
Old-style music delivery systems such as satellite and CD players were very cumbersome when it came to adding messages. They required an external device called a message repeater. Tapes on the repeater would interrupt songs to play obtrusive messages, and were typically not updated as often as needed due to the cumbersome process: record the voice, edit, mail tapes, insert in the repeater, and so on.
UMix changed all of that. Because UMix is a digital, integrated system of music and messages, customers can seamlessly and unobtrusively add messages to any music program. You can create lists of messages to rotate through and play them at whatever time and frequency you want. All that's needed is an MP3 and a web browser to load and schedule any message. And because it's integrated and digital, messages never interrupt songs.
Some customers use professional voice talent; others use a friendly, in-house voice for a more familiar sound. It may not be for everyone, but many do find value in it - and it's easy enough to test in your own environment.